Cure Cancer - Tactical Fundraising
Problem: Create a tactical fundraising idea for pro-bono client Cure Cancer.
Solution: A highly visible, tactical idea involved Cure Australia partnering with big retailers such as McDonalds or Coles Myer. For a week or a month of the year customers are asked to ‘Round Up for Research’. Whenever you make a transaction you will be asked if you’d like to Round Up for Research thus making donating almost effortless.
Cure Cancer - Online
Problem: Create an online awareness and donation campaign for Cure Cancer Australia that features the Researchers who do their ground-breaking work.
Solution: A site that heros the researchers where visitors can find the work that most interests them and donate based on that. A donation wall was also created where people could donate in the name of a loved one who has battled with cancer and share this online to encourage others to donate in his or her name.