Creative Magazine - Mini Ad Comp

Problem: Create a one-off print campaign to promote the new MINI Cabrio as a convertible car with no compromise. Target Audience: Male, open-minded and cosmopolitan, of all ages.

Solution: A quirky interactive print ad that invites the reader to tear back the red string,which rips the page and reveals the new Mini Cabrio and the headline “Tops are better off”. Ideally placed in a men’s interest magazine the ad would hit a comical note with the reader as they reveal to themselves the new Mini Cabrio.