Problem: The NSW Government was put together a strict judgmental above the line campaign that addressed issues of binge drinking in the clubbing area of Kings Cross. The problem was they needed something else that would encourage conversation amongst the youth to raise awareness that you don’t need to black out to have a good time.
Solution: The King’s Cross Tales view five stories of life in the infamous party strip, stories of good and bad, from the people who have lived them.
The NSW Government had created a strict and judgmental above-the-line campaign addressing the issue of binge drinking in the clubbing area of Kings Cross. The problem was they needed softer communication that would encourage conversation amongst youth and raise awareness that you don’t need to black out to have fun.
We created King’s Cross Life - five stories of life in the infamous party strip - stories of good and bad, from the people who have lived through them.