When Princess Cruises launched a new global brand positioning called "Come Back New" we needed a uniquely Australasian appeal to resonate. We created and produced unique and unscripted stories that captured what going to sea with Princess Cruises is all about.

Real life passenger stories of friendship, family-life and major life events are at the centre of our campaign.

Three beautiful films let you inside the lives of families and long-term friendships, showing how time spent together with Princess Cruises is truly transformational.

The three films show old friends Vince and Bob renew their friendship while discovering New Zealand, the Ryan family celebrating a 50th birthday with Balinese locals, and Gary and Michelle creating special memories for their 28th wedding anniversary.

The series is part of a communications strategy for Princess Cruises to show the transformative effects of time spent with friends and family on the open seas can have on us all.

The three part series launched across social media and digital platforms in early 2015.

Princess loved the content so much they asked for a TVC to be created honouring the stories we captured.