MasterCard Pricless Gigs - TVC
Problem: After hosting a series of intimate gigs with artists such as Katy Perry, Block Party and Empire of the Sun in previous years a new look was needed to refresh the MasterCard Priceless Music campaign for the first gig of 2011 with the Birds of Tokyo.
Solution: Through a refreshed style of design and animation a new TVC was produced with production partner Engine. The idea was to appeal to Gen-Y with a style they wouldn’t expect from MasterCard. The result was a complex stop motion, paper modeled, live action, mixed media spot that the viewer could directly relate to through its tangibility.
MasterCard Pricless Gigs - Print/ Outdoor
Problem: To create a supporting print/ outdoor campaign for the MasterCard Priceless Gig for the Birds of Tokyo.
Solution: Staying true to the paper craft and in camera style of the TVC we created a real paper set with a variety of hand-made paper models. The idea was to create something heavily crafted and shot in house that would stand apart from the usual gig poster. The result was a 3x3 meter paper set full of paper models and an entirely in-camera ad.
Behind the Scenes