Within the four walls of Facebook, an immersive concept called the ‘House Party’ dispels the myths teens have about Hep C.
Aussie teens misunderstand Hep C. Shrugged off as ‘The Junkie Disease’, teenagers fuelled by alcohol and a ‘YOLO’ (You Only Live Once) culture weren’t realising the decisions they make in the heat-of-moment will affect them for the rest of their lives. People were invited to enter the party and bring in their own Facebook friends to make their way through a realistic online party environment. The bold video confronted young adults with needles, tattoo guns and razors and asked them, “what would you do?” After the activity 27% of NSW 18-24 year olds agreed with the statement “Hepatitis C is relevant to me.”
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Bronze Global Festival of Media - The Utility/ Public Service Award (2014)
Bronze Global Festival of Media - Best Entertainment Platform (2014)
Shortlist Global Festival of Media - Best Communications Strategy (2014)
Highly Commended Festival of Media Asia - Best Entertainment Platform (2014)
Winner MFA Awards - Finance/Insurance/Government (2013)